Last Updated: May 3, 2025
Effective Date: May 3, 2025

1. INTRODUCTION

Welcome to emergencyplumberrockville.com ("Website," "we," "us," or "our"), owned and operated by ClickYield Media LLC, a Maryland limited liability company. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our Website or use our lead generation services for connecting you with licensed plumbers.

We are committed to protecting your privacy and complying with applicable data protection laws. By using our Website or services, you agree to the collection and use of information in accordance with this Privacy Policy.

2. INFORMATION WE COLLECT

2.1 Information You Provide

When you submit a service request through our Website, we collect:

Full name
Phone number (mobile and/or home)
Email address
Service address
Property type (residential/commercial)
Nature of plumbing issue/emergency
Preferred contact times
Urgency level of request
Additional comments or details about the plumbing issue
Property ownership status (owner/tenant)
Insurance information (if provided)

2.2 Information Automatically Collected

When you visit our Website, we automatically collect:

IP address
Browser type and version
Device information (type, operating system, unique identifiers)
Pages visited and time spent
Referring website
Click patterns and interactions
Date and time of access
Geolocation data (approximate location based on IP)
Session information

2.3 Information from Third Parties

We may receive information about you from:

Plumbing service providers in our network
Analytics providers
Advertising networks
Social media platforms (when you interact with our content)
Data verification services

2.4 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

Remember your preferences
Analyze Website traffic
Personalize content
Improve user experience
Track marketing campaign effectiveness
Detect and prevent fraud

Types of cookies we use:

Essential Cookies: Required for Website functionality
Analytics Cookies: Help us understand Website usage
Marketing Cookies: Used to deliver relevant advertisements
Preference Cookies: Remember your settings and choices

3. HOW WE USE YOUR INFORMATION

3.1 Primary Purposes

Process your plumbing service requests
Match you with appropriate licensed plumbers
Facilitate emergency plumbing connections
Respond to your inquiries and provide support
Verify your identity and prevent fraud
Manage our lead distribution system

3.2 Communication

Send service-related notifications
Provide updates on your service request
Send marketing communications (with your consent)
Notify you of changes to our services or policies
Conduct customer satisfaction surveys

3.3 Business Operations

Improve our Website and services
Analyze usage patterns and trends
Ensure technical functionality
Detect and prevent fraud and abuse
Comply with legal obligations
Maintain business records

3.4 Marketing and Analytics

Personalize your experience
Measure advertising effectiveness
Develop new services
Conduct market research
Create aggregated demographic insights

4. HOW WE SHARE YOUR INFORMATION

4.1 Licensed Plumbers

We share your information with licensed plumbers in Maryland for:

Providing plumbing services
Responding to emergency requests
Facilitating service appointments
Enabling direct communication about your plumbing needs
Following up on completed services

When you submit a request, your information may be:

Shared with multiple plumbing companies
Sold as a lead to qualified service providers
Used to match you with appropriate plumbers based on your needs

4.2 Service Providers

We may share your information with third-party service providers who assist us with:

Website hosting and maintenance
Data analytics and reporting
Email and SMS communication services
Customer support services
Payment processing (if applicable)
Marketing and advertising services
Fraud detection and security
Legal and professional services

4.3 Legal Requirements

We may disclose your information when required by law or to:

Comply with legal processes, subpoenas, or court orders
Respond to government or regulatory requests
Enforce our Terms of Service
Protect our rights, privacy, safety, or property
Protect the public or other users
Investigate potential violations
Respond to emergencies involving potential harm

4.4 Business Transfers

In the event of a merger, acquisition, bankruptcy, or sale of assets, your information may be transferred to the acquiring entity or successor organization.

4.5 With Your Consent

We may share your information for other purposes with your explicit consent.

5. DATA RETENTION

We retain your personal information for as long as necessary to:

Fulfill the purposes outlined in this Privacy Policy
Comply with legal and regulatory obligations
Resolve disputes and enforce agreements
Maintain business records
Support customer relationships

Generally, we retain:

Service request information: 5 years from last interaction
Communication records: 3 years
Website analytics: 2 years
Marketing preferences: Until withdrawn
Consent records: 5 years from consent date
Lead distribution records: 5 years

6. YOUR PRIVACY RIGHTS

6.1 Rights for All Users

You have the right to:

Access your personal information
Correct inaccurate information
Request deletion of your information
Opt-out of marketing communications
Withdraw consent for data processing
Object to certain data processing
Data portability (in certain jurisdictions)

6.2 California Residents (CCPA/CPRA)

If you are a California resident, you have additional rights:

Right to know what personal information we collect, use, and share
Right to delete personal information (with exceptions)
Right to opt-out of the "sale" or "sharing" of personal information
Right to limit use of sensitive personal information
Right to non-discrimination for exercising privacy rights
Right to correct inaccurate personal information

Categories of Personal Information Collected:

Identifiers (name, email, phone, address)
Commercial information (plumbing service requests)
Internet activity (browsing history on our site)
Geolocation data
Professional information (if provided)
Inferences drawn from above categories

Do Not Sell or Share My Personal Information:

To opt-out of the sale or sharing of your personal information:

Email us at privacy@clickyieldmedia.com
Use the "Do Not Sell or Share My Personal Information" link (when available)

6.3 Maryland Residents

Maryland residents have rights under the Maryland Personal Information Protection Act, including:

Right to be notified of data breaches
Right to request information about data collection practices
Right to opt-out of certain data sharing
Protection against identity theft
Right to know how personal information is used and shared

6.4 Nevada Residents

Nevada residents may opt-out of the sale of covered information by contacting us at privacy@clickyieldmedia.com.

6.5 Virginia Residents

Virginia residents have rights under the Virginia Consumer Data Protection Act (VCDPA), including:

Right to access personal data
Right to correct inaccuracies
Right to delete personal data
Right to data portability
Right to opt-out of targeted advertising

6.6 European Residents (GDPR)

If you are located in the European Economic Area, you have additional rights:

Right to data portability
Right to object to processing
Right to restrict processing
Right to lodge a complaint with supervisory authorities
Right to withdraw consent
Right to be informed about automated decision-making

7. EXERCISING YOUR RIGHTS

To exercise any of your privacy rights:

Email: privacy@clickyieldmedia.com
Website form: [link to privacy request form]
Mail: ClickYield Media LLC, Attn: Privacy Request

We will respond to your request within the timeframe required by applicable law (generally 30-45 days).

To verify your identity, we may request:

Matching information you've previously provided
Confirmation of your email address
Other reasonable verification methods

8. CHILDREN'S PRIVACY

Our Website and services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. If we learn we have collected information from a child under 18, we will delete that information promptly. If you believe we have collected information from a child, please contact us immediately.

9. SECURITY MEASURES

We implement reasonable security measures to protect your information, including:

SSL/TLS encryption for data transmission
Secure data storage systems
Access controls and authentication protocols
Regular security assessments and audits
Employee training on data protection
Incident response procedures
Firewalls and intrusion detection systems
Regular security updates and patches

However, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security of your information.

10. THIRD-PARTY LINKS AND SERVICES

Our Website may contain links to third-party websites. We are not responsible for the privacy practices of these websites. We encourage you to read the privacy policies of any third-party sites you visit. This Privacy Policy applies only to information collected by our Website.

11. COOKIES AND TRACKING TECHNOLOGIES

11.1 Types of Technologies

We use:

Cookies (session and persistent)
Web beacons/pixels
JavaScript
Local storage
Device fingerprinting

11.2 Managing Cookies

You can control cookies through:

Browser settings
Our cookie consent tool
Third-party opt-out mechanisms

For more information, please see our Cookie Policy.

12. MARKETING COMMUNICATIONS

12.1 Consent and Opt-Out

By providing your contact information, you may receive marketing communications from us. You can opt-out at any time by:

Clicking "unsubscribe" in our emails
Replying "STOP" to text messages
Emailing us at privacy@clickyieldmedia.com

12.2 FCC Compliance Notice (Effective January 27, 2025)

In accordance with FCC regulations:

You must provide explicit consent for each plumber to contact you
Consent is specific to plumbing service-related communications
You may revoke consent at any time
You are not required to consent as a condition of any purchase

12.3 Text Message Marketing

If you opt-in to text messages:

Message frequency varies based on your service request
Message and data rates may apply
Text "STOP" to opt-out
Text "HELP" for assistance

12.4 Emergency Communications

For emergency service requests, you consent to immediate contact attempts from plumbers, which may include:

Multiple contact attempts
Contact outside normal business hours
Contact from multiple service providers

13. INTERNATIONAL DATA TRANSFERS

If you access our Website from outside the United States, your information may be transferred to and processed in the United States. We utilize appropriate safeguards for international transfers, including:

Standard contractual clauses
Consent mechanisms
Privacy Shield principles (where applicable)

14. DO NOT TRACK SIGNALS

Our Website does not currently respond to Do Not Track (DNT) browser signals. However, you can control tracking through:

Browser privacy settings
Cookie management tools
Ad blocker extensions

15. CALIFORNIA SHINE THE LIGHT LAW

California residents may request information about disclosure of personal information to third parties for direct marketing purposes. To make such a request, email us at privacy@clickyieldmedia.com.

16. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically. We will notify you of material changes by:

Posting the updated policy on our Website
Updating the "Last Updated" date
Sending email notifications (where appropriate)
Displaying prominent notices on our Website

17. AUTOMATED DECISION-MAKING

We may use automated systems to:

Match your service request with appropriate plumbers
Prioritize emergency requests
Detect fraudulent activity
Personalize content

You have the right to request human review of automated decisions that significantly affect you.

18. DATA PROTECTION OFFICER

For privacy-related inquiries, contact our Data Protection Officer:

Email: dpo@clickyieldmedia.com

19. SPECIFIC PROVISIONS FOR EMERGENCY SERVICES

19.1 Emergency Request Processing

When you submit an emergency plumbing request:

Your information may be processed with higher priority
Multiple plumbers may be contacted simultaneously
Response timeframes may be expedited
Additional verification steps may be bypassed

19.2 Emergency Contact Consent

By marking a request as "emergency," you consent to:

Immediate sharing of your information
Contact attempts outside normal business hours
Multiple contact attempts from various providers

20. LEGAL BASIS FOR PROCESSING

We process your personal information based on:

Your consent
Performance of a contract
Legal obligations
Legitimate interests (where applicable)
Vital interests (in emergencies)

21. CONTACT US

If you have questions about this Privacy Policy or our privacy practices:

ClickYield Media LLC
d/b/a Emergency Plumber Rockville
Email: info@clickyieldmedia.com
Website: clickyieldmedia.com

22. LEGAL DISCLAIMER

This Privacy Policy is provided for informational purposes and to comply with applicable privacy laws. It does not create any contractual or legal rights beyond those established by applicable privacy laws.